• Pat Bracy

What Is Pay Per Click Affiliate Marketing?

Updated: Feb 17

Does Pay Per Click Affiliate Marketing Work?

With the increasing number of work-from-home opportunities, it is essential to look for one with flexible working hours. Moreover, as a retiree, you can spare some of your free time and try out PPC affiliate marketing. All you need to get started in this field is a computer, an active internet connection, and a positive attitude.  Learn what is pay per click affiliate marketing here.

While working as a PPC affiliate marketer, you can choose a niche for the products or services you will promote. PPC affiliate marketing is gaining a lot of traction in the digital marketing sphere. However, you need to know what it entails and how you can earn income.

What is Pay Per Click or PPC Affiliate Marketing

Pay Per Click affiliate marketing is an income-generating opportunity allowing marketers to make money from the number of ad clicks.   As a PPC affiliate marketer, you need to work directly with an affiliate marketing program. Wealthy Affiliate is among the sites that let you choose from different programs related to PPC affiliate marketing.

Your income in PPC affiliate marketing may come from ad follow-throughs, impression ads, click-through, and lead generation. The affiliate program may also pay you once someone signs up for a newsletter or clicks on your affiliate links. Unlike other affiliate marketing forms, income from PPC affiliate marketing is not dependent on the generated sales.

PPC affiliate marketing will allow you to work as a freelance marketer. You get to choose programs that interest you and products or companies that you can help promote. The other part of your work will involve the marketer trying to get people to visit websites through affiliate links. Your earnings will depend on how the affiliate program works.

Advantages and disadvantages of Pay Per Click Affiliate Marketing

It is crucial to weigh the advantages of PPC affiliate marketing against the disadvantages before signing up for a program. Pay per Click affiliate marketing is among the most common forms of digital marketing. Here are the pros and cons of this form of marketing:


1. Highly targeted ads

PPC affiliate marketing ads are usually highly targeted, unlike other types of ads. Each ad comes with a corresponding affiliate link that points to a particular webpage. The ads can attract high-quality leads, especially if the related content or key phrase corresponds to the viewer’s interests.

2. Complete editorial control

Affiliate marketers have full editorial control on every aspect of their PPC affiliate marketing campaigns. You get to choose the title, the content of the ad, and keywords. Other elements of the ad, such as the URL of the website you want users to visit, are also under your control.

3, Wide range of tracking, testing, and tweaking tools

There are tools you can use to test, track, and tweak your campaigns. These devices also allow you to compare tests in real-time and uncover the factors that affect your ads’ click-through rates. You will also find a wide array of reporting tools for accountability.

4. Full control of the finances

Since there is no set minimum spend for the campaigns, you have the freedom to set budgets as you like. Your budget may cover an individual campaign or an entire account. You can freely specify how much you are willing to pay for a single ad.


If you succeed at managing your PPC affiliate marketing campaigns, the disadvantages will be minimum. You may find the campaigns expensive and highly competitive to launch as bigger businesses spend more money than you on their PPC advertising. Other challenges you may encounter as a PPC affiliate marketer include:

1. Expensive and competitive

As pay-per-click continues to gain popularity, you may find yourself entangled in bidding wars for ads. You may find it frustrating if a company with a bigger advertising budget takes the keywords you want to use. Furthermore, high-demand keywords or key phrases may be expensive to use in your campaigns.

2. Time-consuming

As a first time PPC affiliate marketer, it will take you long hours to learn how to stay competitive when bidding for ad words. Your PPC account also requires frequent monitoring. However, once you fully grasp the hacks and tips to manage a PPC account, your work will be less time-consuming.

3. Requires expert knowledge

PPC affiliate marketing requires knowledge of the reporting tools, bidding options, and configuration. Without this knowledge, you will find it challenging to place bids and manage your PPC account. Consider enrolling in some form of training before acquiring a PPC account.

Checklist of things to ponder before investing in PPC affiliate Marketing

To succeed in PPC affiliate marketing, you need to consider it a business rather than a mere income-generating opportunity. Companies require you to have a checklist of things to consider before making a debut. In this section, you will learn more about the things you need to evaluate before becoming a PPC affiliate marketer.

1. Choose your preferred niche.

Just like other types of affiliate marketing, PPC affiliate marketing features a wide range of niches.   However, your task is to find a niche in which you will manage to influence the target audience. Learn everything you can about the consumers’ needs in that niche and use this information to curate appealing campaigns.

2. Try out different affiliate programs.

Affiliate programs give you a platform for promoting services or products in your niche. Affiliate marketing programs link merchants to affiliates. When working with one program, you get to expand your knowledge and better your chances of earning more income.

3. Open an ad account

An ad account will help you set up campaigns and choose an action you expect the users to take after clicking your ad.  In addition, depending on your target audience, you can create one with Bing ads, Facebook ads, or Google ads. Ensure that the ad account offers cost-effective options for keywords or key phrases and campaigns.

Top Four Strategies for PPC affiliate Marketing

PPC affiliate marketing is a highly competitive marketing realm. Your chances of succeeding in this field depend on how you execute your plans. When trying to be strategic, you must find and implement various techniques to give you a competitive edge. Seven of the strategies that may help you grow as a PPC affiliate marketer include:

1. Sticking with a profitable niche

When choosing a niche, it is essential to be interested in the service or product you will be selling. If you fail to do so, your campaign’s content may not be sincere enough to convince your target audience. Take time to understand the niche inside out.

Think about the buyer’s persona and why people are shopping for your market’s products or services. Figure out which item consumers are looking to purchase online and the reasons why they may use your recommendation to make a purchase. Once you have the answers, you are a step away from succeeding as a PPC affiliate marketer.

2. Engage with your target audience

Your work as a PPC affiliate marketer goes beyond creating ad campaigns. It would help build a community that you will use to interact and actively engage with your target audience. Note that consumers are likely to act on what your ad asks them to do if you previously engaged them amicably.

3. Learn from your competitors

If you are new to PPC affiliate marketing, it would help if you borrowed a leaf from successful marketers in your niche. Learn their ways but only apply the tactics that seem to translate to results. Be on the lookout for trends gaining traction in your niche and the ways your competitors are using them to stay relevant.

4. Carry out extensive keyword research

Your ads are as good as the keywords or key phrases you choose.   Therefore, take time to research the relevant keywords other advertisers are using in your niche. Find out the words or phrases people are using to find products online. Google’s Keyword Tool can give you historical search trends for the past 12 months for free.  You will learn all this once you sign up for Wealthy Affiliate.

Top 3 Strategies for Connecting with Merchants

1. Collaborate with the merchant’s in-house marketers

If you work under a big company, chances are they have a separate marketing team that runs their PPC campaigns. Collaborating with the company’s marketing team will help you avoid using the same keywords. The goal here is to amplify their efforts rather than copy them.

2.  Come up with appealing PPC ads.

Your ad’s copy should feature persuasive and compelling language for it to attract clicks. Use a headline that will instantly hook readers. You should also have information regarding the product or service you are trying to promote.

3.  Do not be afraid of failure.

PPC affiliate marketing, just like other forms of affiliate marketing, involves trial and error.   Since you may not get it right the first time, experiment as much as you can.  You can track your PPC campaigns’ performance to know the aspects that need improvement.

In Summery

Pay per click is among the oldest forms of advertising.  If you adopt the right strategies, you have greater chances of succeeding at PPC affiliate marketing.  Moreover, the best thing about PPC affiliate programs is that they allow you to work from anywhere. Therefore, if you are new to this field, check out Wealthy Affiliate for detailed help on how to make it big.   What is pay per click affiliate marketing?  It is definitely a great stream of income for seniors.

If you have any questions or comments, please feel free to leave them below.

Thank you

Pat Bracy,

Promoting Work From Home

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