• Pat Bracy

Affiliate Marketing for Seniors

Updated: Feb 17

 A Guide to Affiliate Marketing for Seniors/Retirees


Let me start by saying every senior is not a retiree and every retiree is not a senior.  However, the day will come that you may be both at the same time.  This guide, affiliate marketing for seniors, is written to help you develop an online presence regardless of your status.


When looking to earn extra money from home, there are several avenues you can consider. One of them is affiliate marketing, which gives you the freedom to make money utilizing basic marketing skills. First, you need to know what is affiliate marketing, and what does it entail?


Affiliate marketing is increasingly becoming a method for driving sales and generating income online. It will benefit you as a marketer of affiliate programs and the companies you join to market their products. Because it is less demanding than traditional marketing strategies, affiliate marketing is helping companies grow tremendously.


Starting decades ago, and experiencing tremendous growth, affiliate marketing continues to be excellent for driving sales and generating passive income. Information in The Awin Report  suggests that the 13 billion dollars invested in affiliate marketing in 2017 shows promise. The industry’s consistent rising trend indicates that affiliate marketers have higher chances of growing in the future.


If you are a senior or retiree wondering how you can generate extra income, here is some good news. Whatever your status may be, you should consider affiliate marketing to help you earn income passively. In this guide, you will learn what you need to know about affiliate marketing.


Affiliate Marketing  Model Explained.

With the changing economic times, the affiliate marketing business model aims to create income-generating avenues for marketing enthusiasts.  Moreover, the model allows affiliates to advertise (promote) products from various vendors for a commission. Today, close to 81 percent of online sales directly involve the affiliate marketing business model.


When working as an affiliate, your primary task will be connecting consumers with services and products. In this modern-day digital age, consumers turn to the Internet in search of items that cater to their needs. Your mission is to act as a bridge between them and the prospective vendors.


How Does Affiliate Marketing Work?


Affiliate marketing uses a model that allows an individual or organization to market products or services to interested consumers. The model relies on a website set up by the affiliate to attract prospective buyers or service seekers. An affiliate marketer should first choose their niche and set up a beautiful website. A niche is a topic or area you want to share. For example, your niche may be related to health and fitness or working from home, etc. You must then effectively connect consumers to the merchant by posting information or content that links back to the merchant.


There are several niches available to affiliate marketers.   However, it is a good idea to choose a niche that you can write about comfortably. Your earnings depend on the number of consumers you managed to refer to a particular merchant.   After that, there is usually a commission that you get for every potential customer you attract.


Websites are a great way to attract consumers across the worldwide web. The website should be stunningly attractive for it to stand out from others. As consumers search for information related to products or services, there are chances that they will stumble upon your site. The site should have easy-to-use navigation options to allow the visitors to move from one page to another. You may be saying I do not know how to develop a website.  Do not worry as you can join a program such as Wealthy Affiliate and get practical, hands-on experience.


Affiliate marketing relies heavily on the power of the World Wide Web. Therefore, your affiliate website should feature informative and helpful content to attract consumers shopping online. You may write about important topics that relate to your target audience.  Sign up today. 


The Importance of Keywords and SEO.


Keywords and SEO (search engine optimization) are techniques used to attract a broad audience of seekers of goods and services. For instance, your writing or blog should feature the same keywords consumers use on search engines. Choosing the right keywords assures high chances of attracting free organic traffic. On the other hand, SEO techniques help an affiliate website rank highly in the search engine to improve visibility.


Vendors rely on affiliate marketers to help to target customers and make informed purchasing decisions.  That is to say, affiliate websites usually feature content that cleverly advises consumers on the benefits of purchasing a particular product or service.   In short, they will attract willing buyers when you create useful, informative content for the website.


Get Paid As An Affiliate Marketer.


Your total income as an affiliate marketer will depend on how effective you monetize your website.   In addition, the commission paid to the marketer varies with the vendor and the number of sales made. Discussed below are the various ways in which you can earn money working as an affiliate marketer.


Create Content That Generates Affiliate Revenue.


Content creation in affiliate marketing is more than generating articles with affiliate links.  The goal here is to always appeal to the senses of the consumers through blogging.   Appealing to their senses helps them to decide to purchase a service or a product from a vendor.   Developing useful content that reaches a particular audience is the way to generate income.  Good content will increase impressions that may translate to sales.


Promoting Affiliate Products/Services In Post.


As an affiliate marketer, you will write many post promoting your niche.  Therefore, your posts should always give answers to the questions prospective buyers ask.  As you answer these questions, you should insert affiliate links on the posts.  This will allow the consumers to purchase the service or product they wanted.   In other words, the affiliate links give direct access to the vendor’s website.


Turn Website  Visitors  Into Affiliate Customers.


One of the grave misconceptions of affiliate marketing is that increased website traffic translates to increased profits.   In other words, although it is great to have lots of visitors, you need to convert the visitors into buying customers.   Your site will have user interface functionalities that help you transform a visitor into a customer.   In addition, you can use banners or pop-ups on your site that ensures few visitors exit your site without making a purchase.


Optimize Website Traffic To Increased Revenue

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Affiliate marketers use a strategy known as ‘the 80/20’ rule.  It suggests that 80 percent of the overall profits come from 20 percent of the content generated. While sticking to this rule, consider identifying content with the highest conversion rates and prioritizing it for your affiliate campaigns. Once you pinpoint the posts that resonate with your target audience, a targeted campaign may boost your affiliate sales.


Use Email Lists to Grow Affiliate Revenue.


Your affiliate website should have a prompt asking visitors to subscribe to specialized content such as a newsletter. Every time a new visitor submits their email address, you get to increase your email list. You can use the email list to send customized content with affiliate links.


In conclusion, if you are new to working as an affiliate marketer, you can learn all you need to know on this website. Apply what your learn and you will experience the power to amaze yourself through affiliate marketing.


If you have any questions or comments, please feel free to leave them below.   


Thank you.

Pat Bracy,


Promoting Work From Home

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